Wedding Business Education & Mentoring Consultancy for Creatives

The Podcast for Creatives: Stories from the Event Industry

Uncategorized Aug 04, 2020

We're so excited to have started a podcast and we have some amazing stories for you.  

100% based on stories from both my business and the business of other amazing event professionals, these stories will inspire you,  make you laugh, maybe make you cry a little, and hopefully, make you a much better creative business person.

Here is how you can subscribe: 


Apple Podcasts:


It's also available on Google Play.

If you're looking for a wedding industry podcast, this is the place for you, my friend.  

I'm looking forward to this new adventure!

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Become a Wedding Planner

How To Become a Wedding Planner

If you're trying to find out how to become a wedding planner, you're in the right place!  Sasha Souza Events has been planning weddings for more than 25 years and Event Planner, Mellysa Levy has been working directly with Sasha for more than 20 years.  It's this expertise that affords us the ability to teach and mentor future wedding planners through our one-on-one consulting and mentoring program and through our online courses and memberships.

Mellysa has mentored a variety of different types of creative businesses looking to either become a wedding planner or adding wedding planning to their list of services including: floral designers, venues, and novice wedding professionals.  Mel, as she's known to EVERYBODY, is an established wedding industry speaker and was awarded Event Planner of the Year by Catersource Conference & Tradeshow.  

Mel's expertise is in creating workflows, forms, scale diagrams, formatting...

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Announcing: The Collab Group Coaching for Your Wedding Business

You've been asking for it and I've created it just FOR YOU! 


The Collab is limited to 35 individual members

Sasha Souza’s The Consultancy for Creatives now offers group coaching for your wedding business - to event professionals including wedding and event planners, caterers, venues, bands, DJs, floral designers, photographers, and all others who provide products and services related to events and weddings. The members of The Collab must be focused on growing their company, careers, and team.  Collaborative coaching affords the benefits of one-on-one mentoring while also gaining the efficiencies of participating in a group setting with the added element of peer-to-peer learning with companies who share similar goals and challenges.

Community challenges we focus on include writing winning proposals, creative event design,...

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Consultancy for Creatives Drink & Dish at Wedding MBA 2018

Join Sasha for a private and intimate event the day prior to Wedding MBA in Las Vegas. From 7 p.m. - 10 p.m. on Sunday, November 4th.

You will join Sasha and her Director of Operations, Mellysa, for an intimate "Drink & Dish" - a no holds barred discussion about the wedding industry, how to get to the top, how to stay there and how to really find out who you are in your market.

We will cover all our tips and tricks for:

* Selling your client on your services from the first phone call

* Pricing your services for the event

* Stories of the toughest lessons learned and help you learn from our greatest failures

* Proposals and what you need to include *

We'll discuss your greatest difficulties and figure out solutions

Call it a think tank, a PJ party or a pow-wow. We'll provide the drinks & the dish and then we will get INTO the business of wedding planning and all of the glamorous and not so glamorous parts that come along with it. Limited to 10 fabulous wedding pros. This...

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Wedding Business Rebranding: Celebrations by Sally

Wedding Business Rebranding

 I've been working with Sally from Celebrations by Sally in Phoenix, Arizona through the Founding Membership: All Access for more than a year and we've tackled issues from client relations to booking to TV appearances and design, but one of the things I'm most proud of is her Wedding Business Rebranding.  

Sally's wedding business rebranding was a paramount issue.  When Sally first onboarded to the Consultancy for Creatives, she uploaded all her logos, documents, brochures, sales documents, etc.  Sally had strong feelings that her brand has a classic black and white with a magical pop of color.  We took it one step further, we added a gorgeous foil to the logo.  Sally doesn't only plan weddings, she also plans conferences and has regular television appearances at her local station in Phoenix, Arizona.  To say she's busy is an understatment.  

What I first want you to see if what we started with:


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Ask Sasha Anything - Wedding Professional Advice

Ask Sasha Anything - Wedding Professional Advice

I received dozens of questions to answer and I will get through them, but my first question is from Fausto Pifferrer, Vice President of Blue Elephant Catering in Saco, Maine.

 It's a great one and something that I really struggled with early in my career:

Q:  "This is weighing heavy...... Why do all vendors jockey for position, I've noticed this explosion in the last five years that everyone has become an expert particularly in my region.  How do you deal with all the know it all's? And how do you get everyone to play nice in the sandbox!"

A:  This is a really difficult question but I'm going to try my best to gather up what I think is the most efficient route for you to go when dealing with difficult people in the industry:  

One thing I know for sure... the less time you are in the industry, the more you want to control all aspects of the weddings.  This is true for wedding planners, event...

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Wedding Planner Advice - Ask Me Anything

Wedding Planner Advice

 Do you want to become a wedding planner?  Are you a wedding planner and you are having a problem with your business or with your clients?  I'd love to answer your question and give you my take on the situation.  I know it's difficult when you can't afford to hire a mentor or a coach and you're stuck not knowing what direction to take.  It can sometimes feel like the business owns you instead of you owning the business.  So, I decided that I would do a column-like blog that will appear here on the Consultancy for Creatives AND on my Sasha Souza Events blog.  I'm hoping that I can get some really great questions from you so we can help others who maybe are facing the same thing you are.  

It's easy to feel alone in this business, especially when you work at home each day and don't have a ton of interaction. 

Use the link below to fill out the form!

Ask Me Anything!

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How to Become an Event Coordinator - Start with Forms!

How To Become An Event Coordinator

When I first started my business in 1995, I had no idea how to become an event coordinator - I had zero ideas what I was doing or how to do it and I couldn't find a single person to fill me in on the right steps to take.  But I didn't give up, I forged a path for myself and have done very well in the process.  In fact, we created a really easy way to work with clients to create their events that are efficient and effective and has allowed me to have weekends to myself when I'm not planning fabulous weddings.  

What I did recently was to release our top 14 forms for download.  Why?  Because I believe that giving back to this industry is important.  While these aren't free, I did price them at a low barrier of entry cost. For $39 you can download all the forms.  But that price won't last, it will be gone when summer comes to an end.  So far, hundreds of you have downloaded them and I'm hoping that you're using...

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Wedding Planner Facebook Group: The Creators

Wedding Planner Group

Are you a wedding or event pro? Check out this new group...The Creators. We'd love to have you join us for mentoring and business advice. Everybody is invited to this party!


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Wedding Planner Books

Wedding Planner Books

If you’re looking for Wedding Planner books, Signature Sasha: Wedding Design Planner, by celebrity wedding and event designer Sasha Souza, is the only wedding design planner of its kind, providing event planners and brides-to-be with elegant design ideas, innovative approaches, planning tools, guidelines, and other wedding design necessities to keep you organized, prepared, and well-informed through your entire wedding design planning process.

This ultimate planner is a beautiful and chic download that will seamlessly guide and inspire you–or those partaking in planning this special event–through the steps of crafting each element of your wedding, including decorations, flowers, cake, venue, seating assignments, table top arrangements, timelines, and much more!

To create an innately unique wedding, your inspirations and dreams should be at the forefront of every decision. This planner provides you with tools including...

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