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wedding business
creative business coach

Welcome to a more profitable creative business!

I'm so glad you're here.

I'm Sasha Souza, CEO & Owner of Sasha Souza Events and The Consultancy for Creatives.

I guide creative event professionals that are struggling to level up their creative business by helping them get visible to their ideal client, build confidence and increase sales, and expand their reach in ways they never thought possible.

My business has planned more than 600 events over 25 years managing individual client budgets over $2 million dollars - and my business consistently brings in more than a half million dollars per year. I want you to have that same success.

I'm so glad you're here doing great things for your business! I started this Consultancy to help my peers in the event industry who want to take their business to the next level.

As a leader in the wedding & event industry, it's my goal to help you be the best you can possibly be. This helps elevate the entire industry and benefits everybody by having people who are the very best. So if you're looking for online courses, downloads to help your business, a coach or a event planning mentorship, you've come to the right place. 

I've helped, quite literally, thousands of people change the way they think about their business - through speaking engagements, books and mentorships.

I've spoken to tens of thousands of my industry peers all over the world including all across the US, Canada, Mexico, Thailand, Japan, the Caribbean, the Bahamas, Columbia South America and I gets offers to speak at conferences regularly. I speak and keynote at widely attended conferences including The Special Event Show, Catersource Conference & Tradeshow, and Wedding MBA just to name a few. #WhereInTheWorldIsSashaSouza

wedding business mentor

Why Trust Me with Your Creative Business?

Because I have dedicated much of my career to educating other creative professionals to take their business to the next level, expand services, and build confidence and increase sales.

You've Most Likely Seen Me in Person at the Following Live Events...

As a regular speaker at top industry conferences and local chapter meetings, I've heard that I "put butts in seats" selling out meetings and I always have lines of fellow creatives wanting to ask questions after speaking engagements!  If you're looking for a speaker for your next meeting, please email sasha {at} consultancyforcreatives {dot} com.

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Celebrity Wedding Designer, Author, Event Industry Influencer, Conference Keynote Educator, Mentor & Coach

I'm known for my keen eye for color, pattern and style.  With wedding design becoming the focus of my business in 2001, I pioneered many of the design styles used across nearly two decades.  With thousands of weddings under my belt, I continue to innovate and strive for the most creative weddings and events  I am also he winner of numerous industry awards including being named a Top 25 Trendsetter, a Designer of the Year and Creating the Best Dining Tabletop Design 

I have also written three best-selling books about wedding and event design including the IPPY Award winning Signature Sasha: Magnificent Weddings by Design, Signature Sasha: Weddings & Celebrations to Inspire and Signature Sasha: Wedding Design Planner.  It's through hard work and dedication that I am considered to be a top influencer in the wedding industry and have been hired to represent many brands in getting their products into the hands of their target wedding market audience. Being a wedding business coach creates an incredible amount of joy and purpose in my life.

become a wedding planner
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Imagine running a business where you are in charge of the client experience and your own time. You get to say how you like to work, sounds rad, right?

My 3 module FREE Onboarding Mini-Course will help you get your client on board with your processes and how you like to work... not the other way around. Plus you'll get an Onboarding Mini-Guide to make sure you know what to include & a super helpful Canva template to go with it.

Get one-on-one mentoring for your business


Event Pros 💛 Working with Me!

I've had the honor of working with dozens of wedding and event planners, caterers, floral designers, photographers, and venues on their businesses through one-on-one mentoring and I've helped tens of thousands through our other programs, speaking engagements, and books.  I'd love to help you with your business like I've helped those below!

how to start a wedding planning business

Sally Arnold, Sally Arnold Events

I started working with Sasha 4 years ago and it’s been the best investment I’ve made in my business.  Sasha has helped me with every aspect of my business:  branding, processes, tools, encouragement and advice.  When I had a difficult client and some challenging situations, guess what?  I learned she had similar circumstances and she masterfully guided me through them.


wedding business coach

Terrica Skaggs, Terrica, Inc.

Working with Sasha was everything I needed and more to catapult my business from the usual and mundane into an exhilarating experience that I am thrilled to embark upon.  I have always adored Sasha— not only for her body of work and expertise, but for her candor and ability to keep her finger on the pulse of wedding trends, but also the wedding industry itself. 

You will learn from a trusted expert for TV shows, podcasts, blogs, and magazines including:

wedding planning book
wedding planning certification
wedding planner forms
event planner forms
event planner mentor
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event planning onboarding
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event planner classes
event planning classes
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what do wedding planners do
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business wedding

Event Pro Forms

Are you an event pro and you want to add efficiency to your business?  Do you want to be an event pro or wedding planner and you want to start out on the right foot?  These forms are the same as we use in our day-to-day high-end event design business but we have created them so that you can download them and use them yourself.

Buy Now $45
wedding industry

Event Design Questionnaire

For years, people have wanted to get their hands on my proprietary Event Design Questionnaire - 10 pages of everything I need to know about a client before designing an event that they don't actually want!  It's made us more efficient, more accurate and clients think we're brilliant. 

Buy Now $43
event business mentor

Wedding Design Planner

This ultimate planner is a beautiful and chic download that will seamlessly guide and inspire you--or those partaking in planning this special event--through the steps of crafting each element of your wedding, including decorations, flowers, cake, venue, seating assignments, table top arrangements, timelines, and much more!

Buy Now $35
wedding industry podcast

Are you subscribed to the Podcast for Creatives?

This podcast is full of stories from the event industry as told by the professionals that experienced them. You'll laugh, you'll cry, you'll ugh, you'll relate, you'll wish you were them and you'll be glad you aren't.

Subscribe wherever you get your podcasts or listen on our Podcast page

Apple or Spotify

You can even WIN our Event Design Bundle or a 45-minute call with Sasha just for submitting your review on Apple Podcasts!  Get more info at the link below:

Rate on Apple Podcasts ⭐ ⭐ ⭐ ⭐ ⭐
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