Welcome to a more profitable creative business!

I'm so glad you're here.

I'm Sasha Souza, CEO & Owner of Sasha Souza Events and The Consultancy for Creatives.

I work with creative event professionals who know they are good at what they do, but feel stuck when it comes to growth. Together, we focus on visibility, confidence, pricing, and sales so your business actually reflects your talent. The goal is simple. More clarity, better clients, and sustainable profitability.

Over the last 30 years, my team and I have produced more than 1,000 events, managing individual client budgets exceeding $2 million. My business consistently generates over half a million dollars in annual revenue, and it is built to last. I want you to build that kind of business too. One that supports your life, not one that burns you out.

I created The Consultancy for Creatives to support my peers in the event industry who are ready to level up. Not just creatively, but strategically. This work is about shifting how you think about your business so you can make smarter decisions, charge appropriately, and grow with intention.

As a long-time leader in the wedding and events industry, I believe that when we raise the bar for ourselves, we elevate the entire industry. That benefits everyone. If you are looking for online courses, practical tools, mentorship, or direct coaching to strengthen your business, you’re in the right place.

Through speaking engagements, books, courses, and one-on-one mentorship, I’ve helped thousands of creative professionals rethink what’s possible for their businesses.

I’ve spoken to tens of thousands of industry peers around the world, including across the U.S., Canada, Mexico, the Caribbean, South America, and throughout Asia. I regularly keynote and speak at major conferences such as The Special Event Show, Catersource Conference & Tradeshow, and Wedding MBA.

If you’re here, it tells me one thing. You’re serious about doing great work and building a business that truly works for you. I’m excited to help you get there.

Why Trust Me with Your Creative Business?

Because I’ve done it myself, and I’ve helped countless creative professionals do the same. My work is rooted in real experience, proven strategies, and a deep understanding of what it takes to grow a creative business with confidence and intention.

You've Most Likely Seen Me in Person at the Following Live Events...

I’m a regular speaker at leading industry conferences and local chapter meetings, where I’m known for delivering practical, honest insight that resonates with creative professionals. Many organizers invite me back because attendance is strong and the conversations continue well after the session ends.

If you’re looking for a speaker for an upcoming meeting or event, I’d love to connect. Email me at {s} at {Sasha Souza Events.com}

Celebrity Wedding Designer, Author, Event Industry Influencer, Conference Keynote Educator, Mentor & Coach

I’m known for a strong point of view when it comes to color, pattern, and style. When wedding design became the primary focus of my business in 2001, I helped shape many of the design approaches that are now standard across the industry. With thousands of weddings and events behind me, I continue to push creatively, always aiming to produce work that feels thoughtful, intentional, and ahead of the curve.

My work has been recognized with numerous industry honors, including Top 25 Trendsetter, Designer of the Year, and awards for Best Dining Tabletop Design.

I’m also the author of three best-selling books on wedding and event design, including the IPPY Award–winning Signature Sasha: Magnificent Weddings by Design, Signature Sasha: Weddings & Celebrations to Inspire, and Signature Sasha: Wedding Design Planner. Through this work, along with years of speaking, teaching, and consulting, I’ve become a trusted voice in the wedding industry and have partnered with leading brands to help them reach their ideal wedding market.

Coaching and mentoring other creative professionals is one of the most meaningful parts of my work. Helping others build confident, profitable businesses brings me real joy and a deep sense of purpose.

Imagine running a business where you control the client experience and your own time. You set the boundaries, define how you work, and stop bending your process to fit everyone else. Sounds pretty great, right?

My free, three-module Onboarding Mini-Course shows you how to onboard clients into your way of working, not the other way around. You’ll learn how to set expectations clearly, protect your time, and create a smoother experience from the very first interaction.

You’ll also receive a practical onboarding mini-guide outlining exactly what to include, plus a customizable Canva template to help you put it all into action quickly and confidently.

Get one-on-one mentoring for your business

Event Pros 💛 Working with Me!

I've had the honor of working with dozens of wedding and event planners, caterers, floral designers, photographers, and venues on their businesses through one-on-one mentoring and I've helped tens of thousands through our other programs, speaking engagements, and books. I'd love to help you with your business like I've helped those below!

how to start a wedding planning business

Sally Arnold, Sally Arnold Events

I started working with Sasha 4 years ago and it’s been the best investment I’ve made in my business. Sasha has helped me with every aspect of my business: branding, processes, tools, encouragement and advice. When I had a difficult client and some challenging situations, guess what? I learned she had similar circumstances and she masterfully guided me through them.

Terrica Skaggs, Terrica, Inc.

Working with Sasha was everything I needed and more to catapult my business from the usual and mundane into an exhilarating experience that I am thrilled to embark upon. I have always adored Sasha— not only for her body of work and expertise, but for her candor and ability to keep her finger on the pulse of wedding trends, but also the wedding industry itself.