When you first embark upon entrepreneurship, you are hit with a lot of realities that make you see it’s not always as you’ve dreamed. Because of the work you put into your business, brand and image, your company becomes your baby. I am a fierce mother (in every sense of the word!)— protective, nurturing and all in. I am the same with my business. I wouldn’t trust just anyone with my kids and I felt the same way with my business.
At the beginning of this year, I made a plan to overhaul everything — branding, imaging, service collections, etc. After ten years in the industry, I felt myself approaching rut, which can be dangerous and difficult to get out of. Once I had a custom brand in place, I knew I had to take a step further and extend those changes to how we worked with our clients, what we offered our clients and more.
Working with Sasha was everything I needed and more to catapult my business from the usual and mundane into an exhilarating experience that I am thrilled to embark upon. I have always adored Sasha— not only for her body of work and expertise, but for her candor and ability to keep her finger on the pulse of wedding trends, but also the wedding industry itself. Having been in the pageant circuits and fashion industry, I have learned it is always best to have that one good girlfriend who will tell you the truth about yourself — “That dress is too tight”, “You have lipstick on your teeth”, “Your perfume stinks”. That one friend who sees and knows the potential you have in you and will not let your foot cross the threshold of any building being less than what you are.
That is what Sasha is to me.
Within five minutes of our initial discussion, she gave me her honest feedback— feedback that deep down I knew was true when I reviewed the catalyst for my change. The fact that she could instantly “get” me, my brand and where I wanted to go made hiring her a non-negotiable— period. After her review of my inner workings, she pin-pointed stumbling blocks and gave me homework. After that making changes from the first assignment, I booked every. wedding. thereafter. After each assignment, my confidence not only felt secure, it grew. My caliber of weddings increased to fit my brand and many more opportunities developed.
Sasha has the innate ability to educate and motivate you beyond ways you could ever imagine. She tells you when you’re great and when (and where) you could do better. She tells you when you’re thinking too small and showcases your talents to do and be bigger and better. C4C was worth every penny and then some. If you are looking to start your business off right or if you are really, truly ready to take your established business in a different direction, this is what you not only want but need for your business.